1. Know Your Audience
The first step in coming up with blog post topic ideas is to consider your audience. Put yourself in the shoes of who you imagine to be your blog’s ideal reader. Think about what questions they might have related to your overall blog topic.
2. Craft a Great Headline That Readers Can’t Resist
If you want to write a great blog post full of clarity, conciseness, and conviction, spend some time crafting a quality headline that sets a clear destination, lures readers in, and leaves them eager for your advice. The headline should be around 60 characters long, Google will cut off your headline.
Your headline will be your map, your writing navigation system, letting you know which literary roads to choose and which to avoid so that readers reach the intended destination as easily and efficiently as possible
3. Optimize Your Post’s Format
- Formulate your approach with an outline
- Put the most important information “above the fold.”
- Break up the text with subheadings
- Don’t be stingy with images and screenshots
- Use numbered and unnumbered bullets.
- Use whitespace to increase focus
4. Understand Search Engine Optimisation (SEO)
Blog articles are a valuable tool for driving more traffic to your site through search engines.
Write for people first. Search engines love content that provides value to readers so make sure you’re covering a topic that people want to read about and that your article is a helpful resource for those readers.
Pay attention to keywords as you write. Try to find a few keywords that people search for often and incorporate those into the content of the article.
5. Add Yourself
It is your blog and your voice so readers want to know why you’ve written this particular post about this particular topic. Here are some ways to personalize your post:
- Offer your opinion
- Offer insights based on your own experience
- Make connections between this topic and other less obvious topics
- Review a product or service
- Add humor or other personality elements
6. Make your content skimmable
As you start developing your content, make sure you break down blocks of text with bullet points or sub-titles. On the internet, people tend to skim articles rather than read them word for word, so keep this in mind as format your article. Paragraphs should be no more than 2-3 sentences and if you find yourself listing off items or steps, break that into bullet points to make it easier to read.
7. Illustrate your point with images
Images visually break up the text of the article - again, making more skimmable for readers. They can also help you illustrate the point you are trying to make. If you cite research or specific data in your article, try to include a chart or graph visualizing that data.
8. Tell People What to Do
As you reach the end of your article, tell people what you want them to do with the information you have given them. It can be a good idea to include a call to action here. However, people don’t come to blog articles for a hard sales pitch, so keep calls to action gentle.
9. Read and re-read
Once you have finished a post, leave it and come back to it later with a fresh mind and fresh eyes. Read and re-read it for grammatical errors and also to ensure that you have brought your points in a concise manner, with points flowing one after the other in a logical manner. Look at your title again and see if you can fit an important keyword into it.